Communication exchange has never been so easily accessible and critical to the success of a national health programme. Gain a greater understanding of how effective communications strategies can help promote TB and HIV programmes and further disseminate important health messages to the public. During this course participants will receive training on how to write a professional press release, develop useful promotional tools, conduct media outreach, and discover how to build positive public awareness around an organisation’s work. Learning directly from experts working in mass communications, participants will engage in class exercises, discussions, and real-life simulations that demonstrate how skillful use of the media and communications can propel any health programme to excellence.
Benefits of Attending
- Create powerful health-education messages that resonate with the public
- Watch how to write a professional press release for public health topics
- Increase TB/HIV advocacy abilities for community mobilisation
- Discover how to manage a communications crisis
- Prepare a communications plan for a health organisation
- Confidently navigate the media landscape to identify useful players to promote health initiatives
- Organise special events that put the spotlight on your health organisation
- Find out how to make use of brochures, newsletters, activity reports, and other promotional tools that build health project awareness
Who Should Attend
Middle-to-senior level managers working in public health with management responsibilities in programme implementation, such as PR and communications officers, or anyone involved with organisational promotion and internal or external outreach.
Click here to download a PDF brief for this course.
Dates and Deadlines
Mass Media and Communications / Kuala Lumpur, Malaysia
Course dates: 21 - 25 May 2012
Application deadline: 6 April 2012
*Late applications accepted on a space-available basis.
Course cost is €1,400 which includes lodging, breakfast, lunch, refreshments during course days, course materials, and travel to and from the airport.
Courses tend to fill up before application deadlines, and applicants are encouraged to apply far in advance of the deadlines given. Those applications received just before the deadline risk not being able to attend the course.
Union Membership
Course participants are offered complimentary, annual Union memberships. With a Union membership, participants will receive either the online edition of the monthly publication of International Journal of Tuberculosis and Lung Disease, as well as gain free access to technical guides and other publications. In addition, participants will enjoy the option of joining a scientific section of their choice that will keep them in touch with colleagues in public health and stay up-to-date with current research and news.