The International Management Development Program

"The Union courses are unique and prepare participants for the challenging tasks ahead. These are highly recommended for anybody in a management role from homesteads to institutions."

Dr. Francis Adatu-Engwau; National Programme Manager for TB and Leprosy, Uganda

Discover how to map the media landscape and how to fully utilise all it has to offer in order to ensure optimal results for your health programme. In addition, receive training on how to write a professional press release, develop useful promotional tools, conduct media outreach, and how to build positive public awareness around your organisation’s work.

Benefits

• Learn how to write professional press releases
• Confidently navigate the media landscape to identify useful players
• Find out how to make use of brochures, e-newsletters, activity reports, and other promotional tools that promote project awareness
• Organise special events that put the spotlight on your organisation
• Conduct effective public and private outreach campaigns

Skills Covered

• Communication
• Strategic Planning
• Action Planning
• Self Promotion
• Monitoring and Evaluation

    Participants in this course are eligible for 30 CME credits.

Who Should Attend

Middle-to-senior level managers with management responsibilities in programme implementation, such as PR and communications officers, or anyone involved with organisational promotion, and internal and external outreach.

Dates and Deadlines

Mass Media and Communications / Singapore
Course dates: 4-8 May 2010
Application deadline: 15 March 2010

Course cost is €1,000 which includes lodging, breakfast, lunch, dinner, snacks, course material, and faculty fees.

*No tuition assistance is provided for this course.